Some Retail Examples
Mister B Amsterdam
Marketing Manager and Brand Strategist
In this role, I strategized, conceptualized, developed, and executed various multi-media campaigns for the retail brand with exciting video and photo content supported by effective copy. I was responsible for building and maintaining relationships with key stakeholders, managing budgets, and analyzing campaign performance. I created multiple campaigns that reached our target audience effectively, leading to an influx of new customers and boosting overall sales.
Diversity & Inclusion
One of the more impactful initiatives that I spearheaded was the development of a Diversity & Inclusion program for the brand. I saw an opportunity to not only align our brand values but also create meaningful connections with our diverse community. As part of this ongoing project, we collaborated with members of the local LGBTQ+ community, including many people of colour, and individuals with different body types and backgrounds to be ambassadors for the brand, models for campaigns, and content contributors for the brand’s magazine, Wings. This not only helped us accurately represent our diverse customer base but also garnered interest from a new group of consumers.
Campaign Creation & Management
To effectively reach and engage with Mister B’s niche community, I developed creative campaign ideas that resonated with their unique interests and values.
The response to my work was overwhelmingly positive, with a significant increase in sales during my tenure with the company.
I managed all aspects of these campaigns, including coordinating and styling photo shoots, creating marketing materials, collaborating with influencers, and writing compelling copy. By utilizing various channels such as social media, email marketing, and influencer partnerships, we were able to reach our target audience and drive sales effectively.
Mister B is Your fetish specialist
Mister B is Your fetish specialist 2.0 in WINGS magazine
Mister B is Your fetish specialist 2.0 on Instagram
Interview in Mister B Wings magazine, a part of Mister B is Your fetish specialist 2.0
Social Media Management
I implemented a successful social media strategy that increased brand awareness and engagement. I managed nine different social media accounts for both the Mister B brand and its sister brand, Mister Jock. By increasing the use of video content, which I developed myself, I increased followers and engagement for the brand on X(Twitter) and Instagram. I eventually launched the TikTok account, which gained over 10,000 followers in less than six months. One video had over one million views.
Copywriting
I wrote various forms of copy, including magazine articles, ads, social media, and web content, such as SEO, email marketing, user experience, press releases, customer newsletters, product descriptions, and information pages. Mister B is an international brand that requires accessible language while maintaining a specific TOV.
Some examples of social media copy:
Mister B is Your fetish specialist Campaign
Mister B is Your fetish specialist Campaign
