Some Campaign Examples
HATTER Pride
I created a multi-video campaign to promote the HATTER Pride brand and its live event. The goal was to showcase the immense talent within our design team and highlight the intricacies of our event design. Through a series of interviews with the design team, I was able to unveil the creative process behind their brilliant ideas and demonstrate their flawless execution.
The campaign was a huge success, earning HATTER hundreds of new Instagram followers and praise for both the campaign and individual videos.
Conception
Development
Video creation
Copywriting
Social media management
Mister B Pride
I created a multi-media campaign to celebrate the vibrant diversity of our community, featuring our very own members as models. The goal was to authentically embody the brand's ethos in our Pride campaign by actively involving the community. This brought a refreshing perspective to our decade-old fetish brand, which had previously relied on the same white, muscular male models for all its campaigns.
We developed videos with interviews and BTS clips from the photoshoot, a poster series that was on display around Amsterdam during the Pride season, plus photography that was used for in-store display, the brand’s magazine, and more.
This campaign changed the way the community saw the brand and earned us a lot of praise and respect for this bold move.
Concept
Branding
Development
Video creation
Photo styling
Copywriting
Social media management
Safer Sex in Covid Times
During the height of the COVID-19 crisis, we initiated an online public health campaign in partnership with local organizations focused on gay men's sexual health in three European cities. I felt it was crucial for us to address the active sex lives of community members responsibly while also upholding our Brand's commitment to promoting safety without passing judgment. I worked with the local organizations to develop copy and concepts that translated to the community properly in three different languages. We developed posters and an informative website for communities in Amsterdam, Berlin, and Antwerp.
Concept
Branding
Development
Video creation
Photo styling
Copywriting
Social media management
Pretty in Pink
An Instagram series of quotes regarding gender identity and expression disparities. Featuring the wisdom, values, and ideologies of renowned feminist theorists and intellectuals.